NIL Guidance, Recruiting Strategy
& Branding for High School
Athletes & Families in Colorado

Protect Your Athlete’s Future. Build Their NIL Brand. Navigate Recruiting With Esquire Sports.

Why NIL and Recruiting Strategy Matter for High School Athletes and Families

As the NIL (Name, Image, and Likeness) landscape continues to evolve, high school athletes and their families are facing big decisions earlier than ever. From early exposure and scholarship offers to NIL opportunities and contract negotiations, success now requires more than just talent—it requires strategy.

Whether your athlete is in football, basketball, or another sport, Esquire Sports (trusted by Erie Elite Sports and top youth programs across Colorado) helps families build visibility, make informed decisions, and protect their athlete’s future.

How Parents and Athletes Work With Esquire Sports

1

Book a Free Family NIL & Recruiting Consult

We start with a personal consult to understand your goals—whether it’s recruiting, NIL guidance, or reviewing an offer. You’ll get honest, strategic insight from day one.

2

Boost Visibility & Understand Your Value

We help athletes stand out with highlight reels, verified metrics, and training referrals. We also prepare you for NIL success through digital branding and partner insights from NIL Roadmap.

3

Evaluate Offers & Ensure Fair Treatment

From NIL deals to revenue shares, we compare your offer against real-time market data—ensuring it’s fair, legal, and sets you up for long-term success.

4

Representation for Recruiting & NIL

We support communication with coaches, secure visits, and guide you to the right fit on the field and in the classroom. We negotiate both financials and contract protections.

5

Ongoing Support Through Graduation

From 8th grade to signing day, we stay in your corner—with ongoing check-ins, rule updates, and access to workshops via Erie Elite and Esquire Sports.

Get NIL-Ready With NIL Roadmap 

You don’t need a million followers to build your brand, you just need the right plan. That’s why we’ve partnered with NIL Roadmap, a student-focused program that helps high school athletes prepare for NIL before they ever hit campus.
Whether you’re just starting or already receiving offers, NIL Roadmap helps you:

  • Understand how NIL works
  • Build your social media presence the right way
  • Learn how to land brand deals
  • Access live cohorts and self-paced online courses
  • Get expert insights from those who’ve helped real athletes succeed

What Makes Esquire Sports Different?

Trusted by Local Teams

Recommended by Erie Elite coaches, families, and college recruiters.

Legal and Athlete Expertise

Founded by former athletes and run by parents—your situation is our story.

Eligibility & Scholarship Focus

Every NIL decision goes through compliance review—protecting your path to the next level.

Family-First, No-Surprises Approach

Workshops, guides, and open Q&A keep parents and guardians included in every decision.

Common Questions About High School NIL (for 2025)

In Colorado and many states, yes—but the rules are changing quickly. NCAA and college coaches are now paying close attention to high school NIL activity.

Signing an unvetted contract or making a misstep on social that impacts college eligibility or scholarship opportunities.

Absolutely. We recommend every parent, guardian, or coach understand every NIL contract, brand offer, and rule before anyone signs.

We offer social audits and digital branding checklists for families helping you promote your student athlete safely and positively.

Now is the time to build good digital, branding, and academic habits. Early awareness is the foundation that helps athletes at every level.

Free Parent’s NIL Action Checklist (PDF)

Cover every base before your athlete signs a contract, posts about a brand, or enters the portal. No email required—just peace of mind for your family.

Ready to Get Started?

Athletes, you deserve a shot at college. Parents, you deserve answers. Book your family’s free NIL consult today

Your future. Your questions. Real advice, every step.

Local NIL rule and eligibility expertise for Erie, Boulder, and all Colorado student-athletes.

Real advocacy. Real results. For families, for the future.